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# Atlantic Beach, North Carolina
- URL: https://www.jamesreeves.co/atlantic-beach/
- Published: 2024-06-01T18:04:00.000Z
- Updated: 2025-11-15T03:48:26.000Z
- Description: A new visual identity and signage, wayfinding materials, and website for this historic beach town on the coast of North Carolina.
- Author: James A. Reeves
- Tags: Design

A new visual identity for Atlantic Beach, a historic town along the North Carolina coast. The identity system features a series of icons that highlight its waterfront, shopping, dining, and historical sites, which were then applied to a wayfinding system for pedestrians and cyclists, street signage, and graphics for the water tower and municipal departments.

Also designed and built a new website that spotlights local events as well as resources for residents and attractions for tourists.

##### Art Direction + Design, Web Development

![](https://storage.ghost.io/c/85/bb/85bbc222-eb2e-4bcf-8b92-f241768e9260/content/images/2025/02/AB-1-3.webp)

![](https://storage.ghost.io/c/85/bb/85bbc222-eb2e-4bcf-8b92-f241768e9260/content/images/2025/02/AB-2.webp)

![](https://storage.ghost.io/c/85/bb/85bbc222-eb2e-4bcf-8b92-f241768e9260/content/images/2025/02/Atlantic-Signs.webp)

![](https://storage.ghost.io/c/85/bb/85bbc222-eb2e-4bcf-8b92-f241768e9260/content/images/2025/02/Atlantic-Photos.webp)