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# Architectural League of New York
- URL: https://www.jamesreeves.co/50/
- Published: 2013-01-01T05:00:00.000Z
- Updated: 2025-11-15T03:51:07.000Z
- Description: The optimism of World's Fairs, A.M. Cassandre, and the WPA was channeled into this poster campaign for the Architectural League of New York.
- Author: James A. Reeves

##### Art Direction, Print

The optimism of World’s Fairs, A.M. Cassandre, and the WPA was channeled into this poster campaign for the Architectural League of New York. These posters appeared at subway stations, construction barriers, and other public infrastructure throughout New York City to inspire passersby to think about how our cities can serve us better.

###### Illustration by [Kristina Kassem](http://www.kristinakassem.com/?ref=jamesreeves.co). Featured in [Cause and Effect: Visualizing Sustainability](http://usshop.gestalten.com/cause-effect.html?ref=jamesreeves.co) (Gestalten: Berlin).

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![](https://storage.ghost.io/c/85/bb/85bbc222-eb2e-4bcf-8b92-f241768e9260/content/images/2025/02/50-Ideas-5.webp)

![](https://storage.ghost.io/c/85/bb/85bbc222-eb2e-4bcf-8b92-f241768e9260/content/images/2025/02/50-2-1.webp)